At Clear American Sparkling Water®, we respect the privacy of our users and customers. This Privacy Policy explains how we collect, use, and disclose information received through our website and from other interactions with you. Please read this policy carefully to understand how your personal information will be treated.
Information We Collect
We collect both personal and non-personal information from you in various ways on our website, including:
- Account Registration: If you register for an account with us, we collect your name, email address, phone number, and other profile information you provide.
- Orders and Purchases: We collect your name, billing address, shipping address, phone number, email, and payment information when you place an order through our website.
- Marketing Sign-Ups: If you opt-in to receive our marketing emails, newsletters, or text alerts, we collect your email address and contact information. You can opt out any time.
- Contact Requests: If you contact us directly via phone, email, or online forms, we collect any information you choose to provide, such as your name, contact details, and details about your inquiry.
- Website Activity: We use cookies and web analytics tools to collect information about your interactions with our site. This includes pages viewed, products viewed, purchases made, links clicked, and other actions.
How We Use Your Information
We use your personal information in the following ways:
- To complete orders and purchases made through our website.
- To provide customer service and support related to orders, shipping, returns/exchanges, and product issues.
- To send order and shipping confirmations as well as other essential account notifications.
- To send marketing communications like newsletters, announcements, and promotions if you opt-in to receive them. You can opt-out any time via links in the messages.
- To analyze activity on our website using analytics tools and cookies to improve the site and shopping experience. This data is aggregated and does not identify individuals.
- To personalize your experience on our site by showing you products and offers tailored to you based on the information we have collected.
- To conduct market research, trend analysis, and data analytics aimed at improving our products and services.
- To better understand our customers by linking online and offline data across various sources like in-store purchases and website activity. This allows us to provide a consistent experience across channels.
- To prevent and address fraud, security threats, and malicious activity on our website and against our business.
Disclosure of Your Information
We will not share or distribute your personal information except in the following circumstances:
- To third party service providers and partners who assist us in aspects like payment processing, customer service, marketing, market research, and data analysis. We only share information required for them to complete work on our behalf and require they protect the confidentiality of your data.
- To comply with legal obligations like court orders, subpoenas, or other government agency requests which we are legally required to respond to. We will attempt to notify users when permissible before disclosing their information in response to such requests.
- To enforce our policies, terms and agreements, and protect our rights and interests as well as those of other users. This may include developing tools and algorithms to detect violations and protect against fraud and abuse.
- In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, we may transfer or sell our customer data as part of the transaction. You will be notified of any change in control or use of your personal information.
- With your explicit consent and permission. If we intend to use or disclose your information in ways not covered in this policy, we will notify you and seek your advance approval.
Data Retention
We retain your personal information for as long as reasonably necessary for the purposes outlined in the policy, and thereafter for a period required by law or regulations. Retention periods vary based on the type of data:
- Account information like your name, email, and profile details are kept for as long as you maintain an active account with us.
- Order history is retained for 7 years from the date of purchase for accounting, warranty, product liability, and legal compliance purposes.
- Marketing opt-ins and website activity data like cookies, page views, clicks etc. are kept for a maximum of 24 months from when collected for analytics and personalization.
- Correspondence like support tickets, emails, chats are kept for 36 months from the last interaction between you and Clear American Sparkling Water®.
- Data related to security incidents, violations, suspicious activity is retained for a minimum of 7 years to support investigations and legal obligations.
- Aggregated, anonymized analytics data without personal identifiers may be retained indefinitely for historical trend analysis and machine learning purposes.
Your Data Rights
You have certain rights and controls over your personal information with Clear American Sparkling Water®:
- You can access the personal data we hold about you by requesting a copy from us.
- You can update or correct inaccuracies in your personal data by logging into your account or contacting us.
- You can delete your personal data from our systems by emailing or calling us. This will remove you from our mailing lists, close your account, and erase your data.
- You can object to processing of your personal data for certain purposes like direct marketing. We will stop this processing unless we have a legitimate overriding need to continue.
- You can restrict processing of your data in certain circumstances like if data is inaccurate or illegal. Restrictions will prevent all processing except storage.
- Where we rely on consent to process your data, you can withdraw consent at any time. This will not affect past processing, but will stop future processing.
- You can download your data from our website and services and transfer it to another provider. We provide export tools to help facilitate this.
- You can file a complaint about our privacy practices with us directly, or with the relevant supervisory authority which can vary by country.
To exercise any of these rights, please contact our Data Protection Officer at the details below. We will respond to all requests in a reasonable timeframe.
Data Security
Clear American Sparkling Water® takes data security seriously, and utilizes appropriate organizational and technical measures to protect your data. Our security controls include:
- Encryption of sensitive customer data like financial information and passwords both in transit and at rest.
- Network security tools like firewalls, intrusion detection/prevention systems, and endpoint malware detection to safeguard systems and data.
- Access controls like multi-factor authentication to protect account access and ensure only authorized individuals can view personal data.
- Security monitoring solutions that detect threats, anomalies, and malicious activity across our infrastructure and services.
- Vulnerability management procedures to identify and patch software flaws and misconfigurations.
- Physical security controls like locked facilities, employee badges, and secure destruction bins to protect physical data.
- Security awareness training to ensure employees follow cybersecurity best practices in handling data.
Despite best efforts, no method of transmitting or storing data is completely secure. If you become aware of a data breach or vulnerability, please contact us immediately.
Cookies and Website Analytics
Clear American Sparkling Water® uses first-party and third-party cookies and website analytics tools like Google Analytics to collect data about interactions with our website. This helps us improve the site and enhance the user experience.
Cookies are small files that web servers place on your device to identify you across multiple site visits. They allow us to monitor website traffic, behavior, and preferences; display relevant ads and content; and enable site functionality like shopping carts and account login. You can disable cookies through your browser settings, but the website may not function properly without them.
Our website analytics providers use cookies and script tags to gather data like pages visited, time spent, links clicked, and issues encountered. We only permit these services to collect anonymous, aggregated statistics and insights – not individualized or identifiable user data.
Third Party Links
The Clear American Sparkling Water® website may contain links to third party sites like social media platforms that we do not control or endorse. Once you leave our domain, we cannot be responsible for the privacy practices, data collection, or content of third party destinations. Please be aware that third party sites may also collect your personal information and engage in additional tracking. You should review the privacy policies of all external sites you interact with.
Children’s Privacy
Our website does not knowingly collect personal data from children under the age of 13 without parental consent. If you are a parent or guardian and believe your child has provided us with information without your consent, please contact us. If we become aware of any data from children unlawfully collected, we will take reasonable steps to delete it.
Changes to this Policy
We may occasionally make changes to this Privacy Policy to reflect updates in our services, user feedback, and legal or regulatory requirements. We will provide notice of substantive changes by posting the updated policy on our website along with an explanatory note. For significant changes that may more broadly impact user rights, we may also attempt to notify users directly through email or other means.
Effective Date
This Privacy Policy is effective as of Jan 1, 2023. By accessing our website, creating an account, or otherwise interacting with Clear American Sparkling Water®, you agree to the terms of this policy.